Japanese online apparel company START TODAY inc. has launched its new service “ZOZOSUIT” which realize measuring customers’ exact size of clothes with an application for smartphone.
ZOZOTOWN is the most biggest online apparel store in Japan run by START TODAY inc. It went viral when they started the new policy which customers can decide its shipping fee by themselves. ZOZOTOWN has grown with its unique business model. Usually, apparel brands will do everything related to online shopping like inventory control, photo shooting, packing and shipping in other online shopping malls like Rakuten. But ZOZOTOWN takes charge of those kinds of works, and receives 28 percent commission of the sales instead. The business model also brings advantage for customers, because customers can buy clothes from some brands without paying shipping fee to each brand.
ZOZOTOWN has started to distribute a suit ZOZOSUIT and its application for free on November 22, 2017. After wearing the suit, if the user turn the camera of the application installed in a smartphone, the application measure the exact size of the customer. It resolves the biggest problem of online apparel shops that customers can’t know the exact size of the clothes if it’s online.
The president of START TODAY inc., Yusaku Maezawa, mentioned about this new service on Twitter, and expects that ZOZOSUIT will be used like a weight scale, and installed in all family’s house all over the world. Until now, ZOZOTOWN sells only other brands’ products, but ZOZOTOWN will launch their own apparel brand ZOZO from the end of November 2017. ZOZOSUIT’s expected to support the new brand strongly.