Rinto, Panasonic’s 1300 Dollars Electric Fan
Japanese household appliance manufacturer Panasonic announced that they are going to release 1300 dollars electric fan named “Rinto” from May 20th 2017.
Employs wood-grain design
The characteristic of this product is that it employs wood-grain design. It uses walnut woods made in the US and the 60 centimeter prop of this is created from one wood by gun maker in Kochi prefecture.
The products targeting wealthy people
Panasonic expects to sell this fan to about 7000 wealthy people. Recently many household appliance manufacturers have released the products targeting wealthy people. For example, the famous vacuum cleaner manufacturer Dyson released a hair dryer which costs 500 dollars. And also BALMUDA sells 300 dollars toaster “BALMUDA The Toaster”.
Depopulation in Japan
In Japan, depopulation is proceeding year by year. It means the number of people who need household appliances is decreasing. So each manufacturer is trying to ensure a profit by selling expensive products.