Seven Eleven Japan has announced that they will increase the number of its stores having rental bicycle stations along with a Japanese cellular carrier SoftBank.
Seven Eleven is the most biggest, popular convenience store in Japan, and it has around 20,000 stores as of June, 2017. Seven Eleven is known as a convenience store which earn the most per a store in Japan, compare to other popular convenience stores like LAWSON, FamilyMart and Ministop. The reason of the Seven Eleven’s popularity is considered to come from the high quality of their private brand “Seven Premium”. The prices of the groceries, snack foods, confectionery, soft drinks which are named as the Seven Premium products is not cheap, but it gains the popularity from the quality.
Seven Eleven has already started its bicycle sharing service from February, 2017 with a Japanese predominant mobile phone operator NTT Docomo, using their service “Docomo Bike Share“. They installed 150 bicycles in 32 stores in Tokyo, and the sales of the stores has been increased by 2 percent. So Seven Eleven decided to increase the number of stores having rental bicycle stations further. They’re going to place 5,000 bicycles in 1,000 stores until March 2019.
In this time, Seven Eleven collaborates with another mobile phone operator SoftBank, and makes use of their service “Hello Cycling“. If users register their Prepaid IC Cards like Suica in advance, they can use the bicycles without reservations. It costs 60 yen(50 cents) per 15 minutes.