A Japanese multinational company Ryohin Keikaku running Mujirushi Ryohin, has announced that they will reduce the prices of their 2400 items in Japan.
Mujirushi Ryohin means “no-brand quality goods” in Japanese. The brand solds household goods, apparel and food. The principles of the brand are, Selection of materials, Streamlining of processes, and Simplification of packages. The brand is loved due to the affordable prices, the simple product appearance and the high quality. In other countries except for Japan, Mujirushi Ryohin is called as MUJI.
Ryohin Keikaku is planning to reduce the prices of its 2400 kinds of products. It accounts for 40 percent of total products. Based on satisfactory sales performance, They’re making use of the scale merit. They’re going to cut the necessary expenses, and they want to increase the number of customers by this price reduction.
For example, the price of 3 pairs of socks will be from 990 yen to 890 yen, a knapsack will be from 3,990 yen to 2,990 yen and a single bed will be reduced in price from 35,000 yen to 29,900 yen.
In the spring of 2017, Ryohin Keikaku has already conducted price deduction against their 300 items, and the sales has been increased after the price down. So Ryohin Keikaku expects the same effect on it again.
In Japan, sometimes Mujirushi Ryohin holds sales event named Mujirushi Ryohin also called MUJI Week. During the event, customers can buy all the products with 10 percent off the regular price. Additionally, some malls in Japan like PARCO, Marui, LUMINE and modi, also has sale event in limited period, and some of them have Mujirushi Ryohin’s stores. So if those sales event are held at the same time, customers can buy their products with 20 percent off price.