A Japanese showbiz agency “Johnny’s” announced that it’s going to open their own Youtube channel on March 21th.
This news surprised people because the agency was known as strict against rights of copyright or publicity. It disliked online medias especially. Even if actors of the agency starred TV series or movies, it doesn’t allow to use their pictures easily. Sometimes we can see articles covering movies or TV series without pictures missing the main characters. It was unusual in Japanese showbiz industry.
In 2016, SMAP which had been representing Johnny’s agency was dissolved since 3 members of the group left the agency. And they built their own showbiz agency, and made their own Twitter account, Youtube channel and blog. They also had a program. People consider that they changed Johnny’s agency’s thought.
Johnny’s agency has started to talk with Youtube for 2 years. The agency wants to use Youtube to introduce newly created groups, especially to younger generation. Because Youtubers are so popular among the generation, and have become an admired job they want to be.
The agency has already announced in February 2018 that it allow medias to use the pictures of the celebrities belonging. And it’s going to open Youtube channel this time. The agency’s trying to keep up with the current trend. It says “We’re ready for managing copyright or publicity. Please watch our Youtube channel instead of watching illegal
It is said that 5 idol group like “Hi Hi Jets” or “Tokyo B Shonen” will join the channel at first. They’re going to upload movies about their dance, singing and talk.