ZOZOTOWN, which is the biggest online apparel shopping mall in Japan, revealed that 38% customers chose 0 shipping cost.
ZOZOTOWN has started a new service which customers can choose shipping cost by themselves from October 1 2017. Before the day, we are required to pay 4 dollars if the total purchase price is less than 50 dollars. But now, we can choose 0 shipping fee even if it’s 1 dollar purchase. The range we can choose is from 0-30 dollars.
The hike of shipping cost by delivery companies caused this situation. In recent years, rising labor costs have bothered many companies including transportation industry. Finally, major three delivery companies hiked their shipping fee this year. So almost all online shops are also needed to manage this matter.
The reason ZOZO town can’t decide shipping costs
ZOZOTOWN can just raise the shipping cost simply but it didn’t. The reason is that Yusaku Maezawa, the CEO of START TODAY inc. running website ZOZOTOWN, was blamed by many customers about his statement before. One of customers complaint against him when ZOZOTOWN raised its shipping cost to 7 dollars. And he replied that “Don’t think your stuffs are delivered for free. Someone is delivering instead of us and you”. He meant that customers can receive things they bought because delivery companies distribute it, reminded that someone is working behind that. It’s true but his arrogant attitude made customers furious and eventually, ZOZOTOWN lowered the shipping cost to 0 at the time. So ZOZOTOWN’s afraid to be blamed again.
ZOZOTOWN also mentioned the new service that only 0.2% customers chose shipping cost higher than the cost which ZOZOTOWN needs to pay to delivery companies. This new service is just a trial so ZOZOTOWN might decide regular shipping charge not far future.